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An article on Politico explaining why these ads might actually work........
By:  JJJ (Moderators; 8421)
Posted on: 07-07-2020 23:28.
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    How has one renegade super PAC managed to trigger Trump and his allies so thoroughly? Part of it is surely frustration that a group of Republicans would issue a full-throated endorsement of Joe Biden. Part of it is skill: The Lincoln Project ads are slick, quick and filled with damning quotes and unflattering photos. But part of it might just be that Republicans are better at this than Democrats. Trump may sense that these ads are especially dangerous because they pack an emotional punch, using imagery designed to provoke anxiety, anger and fear—aimed at the very voters who were driven to him by those same feelings in 2016. And history, even science, suggests that might in fact be the case—that Republicans have a knack for scaring the hell out of people, and that makes for some potent ads.

https://www.politico.com/news/magazine/2020/07/06/lincoln-project-ads-republicans-democrats-349184